ever since 1979, we have the same passion: showing the way


We are excited to meet you


A new look!

Bélanger Branding Design is evolving. Our team has freshen up, preserving the strong bélanger brand as we know it, but with a lowercase humility, in order to put forward the projects we are working on and their users.

A strategic shift firmly locates the enterprise in the wayfinding field, this art of helping people find their way.


Tremblant, more than a tourist hub

At Tremblant's owner's request, Intrawest, Bélanger Branding Design ltée realizes a location study and a branding and signalling program.

After leading a report on the realities, the public's perceptions and on the problematics faced by the site, the team creates and proposes a master plan including the design criterias, the general branding concept, the range of signals, the information repertory, as well as the wayfinding standards guidelines.


A new ownership

Founder Jules Bélanger becomes senior counsellor for the new partners in the firm's adventure: Martine Bouchard, agency director of the past 10 years, and Richard Darveau, building B2B relations expert.


The park Frédéric-Back, a unique metamorphosis

In the process of converting the old dump of Saint-Michel environmental complex into a green space, the city of Montreal reaches out to our team to solve signalling problems found in this vast, transforming park.

At the end of the project, Frédéric-Back will feature a new wayfinding program indicating the different paths found inside the evolving site.


A new brand image for Candiac

The city of Candiac reinvents itself and, to do so, hires Bélanger Branding to implemant a new master plan for the design of its new identity.

A multiplicity of elements were created and updated; the city's logotype as well as its norms guide, the cycling paths, the digital display signs and the municipality's entire signalling system.


Pratt & Whitney : uniting wayfinding and marketing

At Pratt & Whitney's demand, we craft and set up a personalized signalling program for their brand new factory in Longueuil.

This original graphic standards system needed to offer a maximum of flexibility to each departments in order to respond to their different needs, while maintaining a coherent brand image.


Our experience in the educational field

The École de technologie supérieure (ETS) board contacts Bélanger Branding to realize the master plan of the establishment's new signage.

We will also be designated to implement this wayfinding system on the campus' entirety during the different phases of the project.


Our expertise at the service of the health system

In 2006, the General Jewish Hospital initiates major restorations works, which will last until 2010.

Ou role during these renovations? Establish an indoor and outdoor wayfinding master plan, as well as an acknowledgment program destined for the hospital's benefactors.


Montreal's port, a sizable project

With its 26 kilometers designed to host more than 2 000 boats every year, the Montreal port is the second most important harbour for container ships in Canada.

To improve its efficiency, Bélanger Branding develops a new and homogeneous outdoor signage for the whole territory, from Montreal to Contrecoeur.


Helping our travellers find their way

At the turn of the millenium, Montreal's Pierre-Elliott International Airport renovates and expands itself.

The team bélanger conceives a new vision for the wayfinding system of the entire aircraft organism.

Still today, we are working with the airport to constantly improve the users' itineraries, the commercial spaces, as well as the correspondances and boardings areas.


An international district well-integrated

In order to incorporate Place Bonaventure and the Windsor station to the International District of Montreal, Bélanger Branding is assigned to revise their identity and location.

They will, amongs other things, be equipped with a new identification and signalling system both outdoor and indoor to allow a better transit.


An expanding american clientele

After erecting a freestanding information sign in Philadelphia city in 1997, its Cleveland's turn to confide in us the task of creating and developing new display columns at the municipality's image.


The botanical garden; an oasis in Montreal

To improve the visitors' experience, the key visit plan as well as the outdoor signage program for the set of gardens are reviewed.

The new and simplified cartography allows an excelling orientation, as well as an optimized visit planification.

In 2004, the master plan will be revitalized once again, adding this time codes of colors and numbers to the entire site.


The Street Column; an element unique to Montreal's urban environment

The team is in charge of the design, the conception, and the development of big format columns for Astral in the city. On one side, these are designed to display information to help citizens and tourists orient themselves, while on the other side, they project advertisements 24 hours a day, seven days a week.

With this original concept, Bélanger Branding Design Ltée wins Montreal's Design Institute's 1st price that year, in the category environment design.


Alimentation Couche-Tard's imposing commercial brand

Looking to freshen up their identity, the giant quebecer company hires the firm to develop a solid and attractive image, applied both inside their stores and outside at their gas stations. This was the birth of the famous little owl!

The program included the construction of identification towers, as well as the realization of all their products' descriptives panels.


Cultural contract : Québec's Musée de la civilisation

A year after its official inauguration, the museum's board entrust Bélanger Rheault Communications Design with the role of realizing the establishment's indoor and outdoor signalling system.


We become Bélanger Rheault Communications Design

The consulting firm finds itself a new ally, Daniel Rheault, and reviews its list of creative and strategic services.

From now on, the firm focuses on the making of enterprise's image, the materialization of their vision, the expression of their identity, as well as orienting their public's perceptions.


A new Place Laurier for Québec

The team of Bélanger, Legault Designers are put in charge of creating the parking signage, as well as the new indoor and outdoor wayfinding system of Quebec's Place Laurier, which is getting a new look.

This same project will be renewed 16 years later, during the 1999 renovations.

November 19 1979

Bélanger, Legault, Designers is founded

Jules Bélanger is passionate by wayfinding systems design after his master in the same field at the California Institute of Arts in Los Angeles.

Starting 1974, he is asked to conceive, develop and realize a diversity of projects. In 1979, he launches his own company related to his study sector, which, at the time, will be the only firm in Montreal integrating all at once services of branding, design and graphism.

we help thousands of people finding their way every day

our five areas of expertise

Foster a site's accessibility

it's easier to get there

Boost the internal circulation

less hurdles on the way there

Improve the users' experience and satisfaction

happier customers

Add value to real estate assets

buildings and places that stand out

Assert the brand's image

memorable visuals

bélanger, where the art of finding its way becomes science

Since (almost) 40 years now, our area of expertise sums up in one word; wayfinding.
This art, elevated to the level of science, consist in providing the necessary information to indicate and direct the users inside a designed space in an efficient and pleasant way.

What we can do for you; researches and audits, satisfaction surveys of the traffic in the spaces studied, visual creations with variations on all 2D and 3D supports, master plans of the signs' trajectories, plans and quotations, specifications, implantations, construction sites supervision, etc.

Want to talk about your next project ?

contact us!

take a look at our accomplishments

a team of multidirectional experts specialised in signage, wayfinding and branding

france baillargeon

dessinatrice technique
chargée de projets junior

jules bélanger

conseiller sénior

martine bouchard

présidente-directrice générale

patricia boudreault

chargée de projets
designer graphique

virginie boulais

directrice de projets
designer graphique


animal de (la) compagnie

julien cléon

directeur artistique
designer graphique

kei huynh

designer de signalétique
designer graphique

marie-pierre labbé

stagiaire en communication
marketing et développement

stephan ouellet

chargé de projets
designer industriel

myriam sicard

technicienne comptable

in the past four decades, we have collaborated with more than 600 partners

781 accomplishments 12 ongoing projects

    • Alimentation Couche-Tard, Laval 1995
    • BDC, Business Development Bank of Canada
      2011 2016
    • Proxim pharmacies, Boucherville 2006
    • La Laurentienne Group 1992
    • Bank of Montreal 1991
    • Panier-Fraîcheur, Sherbrooke 2005
    • Archambault Musique, Montreal 1998
    • City of Montreal
      2014 2013 1996
    • Musée National des Beaux-arts de Québec 2008
    • Biblioth&eagrave;que et archives nationales du Québec 2004
    • Centre des congrès Mont-Royal 2003
    • Musée d'art contemporain de Montréal 1993
    • Place des Arts 1993
    • Saidye Bronfman Centre for the Arts 1989
    • Musée de la civilisation du Québec 1989
    • Universities
    • Université de Montréal
      2012 2015 2016 2018
    • Université de Laval à Québec 2015
    • Concordia University 2009
    • École de technologie supérieure (ETS) 2008
    • Polytechnique Montreal 2006
    • Université de Sherbrooke
      2010 2011
    • Colleges
    • Cégep de Beauce-Appalaches 2018
    • Collège de Bois-de-Boulogne
      2013 2016 2018
    • Cégep Gérald-Godin
      2014 2016
    • Cégep de Trois-Rivières
      2014 2016
    • École nationale d'aéronautique (ENA), St-Hubert 2014
    • Collège Édouard-Montpetit
      2011 2015
    • Institut en technique hôtelière du Québec (ITHQ) 2011
    • Cégep Saint-Jean-Sur-Richelieu 2012
    • Collège Ahuntsic 2011
    • Collège de Maisonneuve 2010
    • Collège Montmorency de Laval
      1994 2011
    • Cégep André-Laurendeau 1989
    • Collège International des Douanes 1985
    • Pattison bike racks 2005
    • Astral, display columns of Montreal 1995
    • Astral, Omnicolonnes of Montreal 2005
    • Interpretative panels of Montreal's public works 1996
    • Mon Ortho sur le Plateau 2016
    • Place Viau, First Capital 2013
    • Alexis-Nihon Complex 2013
    • Quartier Dix-30, Devimco, Brossard 2007
    • Eaton Center 1996
    • Desjardins Complex 1995
    • Guy-Favreau Complex 1994
    • Place du marché, Îles-des-soeurs, Sandalwood 2011
    • Place Laval, Laval 1989
    • Place Laurier, Québec 1999
    • DDR's open air shooting center, Cleveland, USA 2000
    • Place Ville-Marie 2014
    • Sun-Life Building, Bentall-Kennedy 2013
    • Ogilvy Renault / Norton Rose 2012
    • 1000, de la Gauchetière 2011
    • Alcan Tinto Rio 2007
    • Gaz Métro 2005
    • IBM Bromont 2005
    • Montreal E-Commerce Place 2005
    • Richter / Alexis-Nihon Complex 2004
    • Sandalwood, 410, St-Nicolas 2005
    • Tour de la bourse / Place Victoria 2003
    • Place Bonaventure 2009
    • Palais des Congrès de Montréal 2001
    • CDP Capital 2001
    • Dominium Square Building 2000
    • The Gazette 2000
    • Groupe CGI 2000
    • Windsor Station 2000
    • Exhibition Center, Toronto 2000
    • Ontario Place, Toronto 2000
    • Galerie 2020 University 1995
    • 181 West Madison, Chicago, USA 2006
    • Michigan Plaza, Chicago, USA 2006
    • 500 West Madison, Chicago, USA 2002
    • Pratt & Whitney Canada, Longueuil 2011
    • Pratt & Whitney Canada, Mirabel 2011
    • Lassonde Industries Inc, Boisbriand factory
      2013 2018
    • Bombardier Aerospace 2010
    • Port of Montreal 2004
    • Sainte-Amable 2018
    • Lévis
      2012 2018 2013
    • Brossard
      2014 2018
    • Candiac
      2012 2013 2016 2018
    • Montreal
      1992 2010 2011 2012 2013 2014 2017
    • Saint-Bruno de Montarville
      2012 2013 2015
    • Saint-Eustache 2015
    • Blainville 2014
    • Pointe-Claire 2014
    • Granby 2013
    • Blainville 2014
    • Boisbriand 2012
    • Dollard-des-Ormeaux 2006
    • Mont-Tremblant Village 2000
    • Pierrefonds 2000
    • Saint-Hyacinthe 2000
    • Cleveland, USA 1999
    • Sainte-Thérèse 1999
    • Philadelphia, USA 1997
    • Marieville 1992
    • Old Quebec 1986
    • Outremont 1984
    • Centre Étienne-Desmarteaux 2018
    • Parc Frédéric-Back 2016
    • Tennis Canada 2016
    • Centre sportif Samuel de Champlain, Côte Saint-Luc 2012
    • Centre communautaire et aquatique de Côte Saint-Luc 2011
    • Stade Alphonse-Desjardins, Saint-Jean-Sur-Richelieu 2011
    • CIUSS de la Mauricie 2018
    • Cité de la Santé de Laval
      1979 2015 2016 2018
    • CIUSS de Laval 2017
    • CISSS des Deux-Montagnes 2018
    • Nouveau CHU de Québec 2016
    • Hôpital Rivière-des-Prairies 2013
    • Montfort Hospital, Ottawa
      2012 2015
    • Hôpital de Verdun 2016
    • CSSS du Suroît, Hôpital de Valleyfield
      2013 2018
    • Lakeshore General Hospital, Foundation 2013
    • Institut universitaire en santé mentale de Montréal (Louis-H-Lafontaine) 2013
    • CSSS des Sources, Hôpital d’Asbestos 2013
    • Hôpital Brome-Missisquoi-Perkins, Cowansville 2011
    • Hôpital de Saint-Eustache 2011
    • CHUM et CR-CHUM, Montréal 2011
    • CSSS du Nord de Lanaudière, Hôpital de Joliette 2011
    • CHU Sainte-Justine 2011
    • Montreal General Jewish Hospital 2010
    • Hôpital Enfant-Jésus (CHAQ), Québec 2010
    • Hôpital Saint-Sacrement (CHAQ), Québec 2009
    • Hôpital Charles-Lemoyne, Longueuil 2009
    • Institut universitaire en santé mentale de Québec (IUSM Robert Giffard) 2012
    • Douglas Mental Health University Institute 2011
    • Jewish Rehabilitation Hospital 2010
    • Santa Cabrini Hospital 2007
    • Hôpital Maisonneuve-Rosemont 2005
    • Westmount Square Health Group 2006
    • Indoor Parkings
    • Place Viau, First Capital 2014
    • Alexis-Nihon Complex, Cominar 2013
    • Quartier Dix-30, Devimco 2013
    • Université de Sherbrooke, Longueuil Campus 2010
    • Polytechnique Montréal 2006
    • Outdoor Parkings
    • Lassonde Industries, Boisbriand factory 2018
    • Pratt & Whitney Canada, Longueuil 2011
    • Montreal Science Center 2008
    • Old Port of Montreal Parkings 2006
    • Vinci Park, parking 2004
    • Place Laurier, Québec 1999
    • Montreal City Parkings 1996
    • Tremblant Tourism 2018
    • Complexe touristique Tremblant 2017
    • Montreal 2014
    • Granby 2013
    • Cirque du Soleil, headquarters 2011
    • Cité des Arts du Cirque 2011
    • Mont-Royal Saint-Joseph Oratory
      2007 2017
    • Montreal Science Center 2008
    • RIO, Montreal Olympic Park 2005
    • RÉSO, Montreal underground city 2003
    • Palais des Congrès de Montréal 2001
    • Montreal Botanical Garden 1998
    • Montreal Old Port docks 1995
    • Old Quebec 1986
    • Montreal Olympic Village 1982
    • Montreal Trudeau International Airport (multiples projects) 2001 - ...
    • STM, Jolicoeur and Préfontaine stations 2016
    • Old Port parkings 2006
    • STM, Société des Transports de Montréal 2004
    • Vinci Park, parking 2002
    • AMT, Agence Métropolitaine de Transport 2001
    • City of Montreal parkings 1996
    • CN, Suburban trains 1996
    • Mirabel Airport 1988

bélanger quickly gained our trust; we truly appreciated their collaboration and professionalism. They generously shared their expertise and their passion for wayfinding with our team. We are really pleased with the changes provided.

Yvan Landry, Pratt & Whitney Canada

It was a pleasure to work with bélanger.

Michelle LeDonne, Lakeshore General Hospital Foundation

We felt that bélanger was very attentive to what we had to say, and it was greatly appreciated.

Johanne Lajeunesse, Norton Rose

I had the pleasure of working with bélanger, who offered us an exceptional service despite the tight schedule that we gave them to develop the initial concept and first phase of the project.

François Perron, Pratt & Whitney Canada
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