ever since 1979, we have had the same passion: showing you the way

today

we are excited to meet you!

2018

A new look!

Bélanger Branding Design is evolving. We have preserved the strong bélanger brand as you know it, in lowercase this time, to put our clients and their users first.

A strategic shift firmly positions the business in the field of wayfinding, the art of helping people find their way.

2016-2017

Tremblant: More than a tourist hub

At the request of Intrawest, who owns Tremblant, Bélanger Branding Design Ltée conducted a positioning study and developed a branding and signalling program.

After completing an assessment report on the realities, the public's perceptions, and on the issues related to the site, the team developed and proposed a master plan, including the design criteria, the overarching branding concept, the range of signals, the various information and directories, as well as the wayfinding standards.

2016

New ownership

Founder Jules Bélanger becomes a senior counsellor for the new partners in the firm's adventure: Martine Bouchard, the agency’s director for the past 10 years, and Richard Darveau, a building B2B relations expert.

2015-2016

The Parc Frédéric-Back: A unique metamorphosis

In the process of converting the former dump site of the Saint-Michel Environmental Complex into a green space, the City of Montréal reached out to our team to solve signalling problems in this vast park undergoing a transformation.

At the end of the project, the Frédéric-Back park featured a new wayfinding program indicating the different paths throughout the developing site.

2011-2013

A new brand image for Candiac

The City of Candiac reinvents itself and, to do so, hires Bélanger Branding to implement a new master plan and to design its new identity.

Multiple elements were created and updated: the city's logotype, as well as its standards, cycling paths, the digital display signs, and the municipality's entire signalling system.

2011

Pratt & Whitney: Uniting wayfinding and marketing

At Pratt & Whitney's demand, we developed and implemented a personalized signalling program for their brand new factory in Longueuil.

This graphic standards system had to offer maximum flexibility to all departments in order to meet their different needs, all the while maintaining a consistent brand image.

2008

Our experience in the educational field

The École de technologie supérieure (ETS) sought Bélanger Branding’s help to develop its master plan for the establishment's new signage system.

We were also in charge of implementing this wayfinding system on the entire campus during the various phases of the project.

2006

Our expertise at the service of the health system

In 2006, the General Jewish Hospital initiated major restoration work, which was to last until 2010.

Our role during these renovations was to establish an indoor and outdoor wayfinding master plan, as well as a recognition program for the hospital's benefactors.

2004

The Port of Montreal: A major project

With its 26 kilometers of docks designed to receive more than 2,000 ships every year, the Port of Montreal is the second largest container port in Canada.

To improve its efficiency, Bélanger Branding developed a new, homogeneous outdoor signage system for the whole territory that extends from Montreal to Contrecoeur.

2001

Helping travellers find their way

At the turn of the millennium, Montréal's Pierre-Elliott Trudeau International Airport underwent renovations and an expansion. The bélanger team came up with a new design for the aircraft complex’s wayfinding system.

Still today, we are working with the airport to constantly improve users' itineraries, commercial spaces, as well as transit and boarding areas.

2000

A well-integrated international district

In order to integrate Place Bonaventure and the Windsor Station to Montréal’s International District, Bélanger Branding was commissioned to review their identity and positioning.

It was equipped, among other things, with a new identification and signalling system both indoors and outdoors to enable better transit.

1999

An expanding American clientele

After erecting a freestanding information sign in Philadelphia in 1997, it was Cleveland's turn to entrust us the task of creating and developing new display columns in the municipality's image.

1998

The Botanical Gardens: An oasis in Montréal

To improve visitors' experience, the key visit plan as well as the outdoor signage program for the gardens were redesigned.

The new and simplified cartography enables better orientation and optimized visit planning.

In 2004, the master plan was enhanced once again; number and colour codes were added to the entire site.

1995-2005

The street column: An element unique to Montréal's urban design

The team was in charge of the design and development of large format columns for Astral in Montréal. On one side, these columns display information to help citizens and tourists orient themselves, while on the other side, they project advertisements 24/7.

With this original concept, Bélanger Branding Design Ltée won the grand prize of the Institut de design de Montréal in the design category that year.

1995

Alimentation Couche-Tard affirms its commercial brand

Looking to change its brand identity, the giant Quebec company hired our firm to develop a strong and attractive image, applied both inside their stores and outside their gas stations. This is when the famous little owl was born!

The program included the construction of identification pylon signs, as well as the creation of all their products' descriptive panels.

1989

Cultural contract: Québec's Musée de la civilisation

A year after its official inauguration, the Museum's Board entrusted Bélanger Rheault Communications Design the task of developing the establishment's indoor and outdoor signalling system.

1984

We become Bélanger Rheault Communications Design

The consulting firm finds itself a new ally, Daniel Rheault, and reviews its list of creative and strategic services.

From now on, the firm focuses on corporate branding, the materialization of businesses’ vision, the expression of their identity, as well as directing their public's perceptions.

1983

A new look for Québec’s Place Laurier

The Bélanger, Legault Designers team was commissioned to create the parking lot’s signage system, as well as the new indoor and outdoor wayfinding system of Québec's Place Laurier.

This same project was redone 16 years later during the renovations in 1999.

November 19, 1979

Bélanger, Legault Designers is founded

Jules Bélanger develops a passion for the design of wayfinding systems after his master’s in the same field at the California Institute of Arts in Los Angeles.

Starting in 1974, he is called upon to design and develop various projects. In 1979, he launched his own company in this sector, which, at the time, was the only design firm in Montréal that integrated branding, design, and graphic design services all at once.

we help thousands of people find their way every day

Grands Prix du Design 2023 : bélanger Lauréat Platine et certification Or

Grands Prix du Design 2021 : le Biodôme primé d'Or

Grands Prix du Design 2022 : bélanger brille d'Argent

our five areas of expertise

Facilitate accessibility to sites

it's easier to get there

Streamline internal navigation

less hurdles on the way

Improve users' experience and satisfaction

happier customers

Add value to real estate and other assets

buildings and places that stand out

Assert the business's brand image

remarkable visuals

bélanger,
where the art of finding one's way becomes science

For 40 years, one word has summed up our area of expertise: wayfinding. This art and science consists in providing the necessary information to efficiently and pleasantly direct users in an indoor or outdoor space.

We can conduct researches, audits, and satisfaction surveys of the traffic in the spaces being studied; develop visual creations with adaptations to any 2D and 3D mediums; draft master plans of the signs' trajectories, plans and quotations, specifications, and installations; and monitor construction sites, etc.

Want to talk about your next project?

take a look at our accomplishments

a team of multidirectional experts specialized in wayfinding, design, and branding

jules bélanger (1946-2020)

founder

martine bouchard

counselor

stephan ouellet

vice president & project manager & industrial designer

julie fay

president & project manager

mathieu morin-gagnon

graphic designer

xuan-nhi nguyen

graphic designer

julie laferrière

technical graphic designer

violette arnaud

project manager & industrial designer

victor gagné

graphic designer

julien cléon

collaborative partner

walter

company pet

in the past four decades, we have collaborated with more than 600 partners

203 listed projects 19 recent projects

Municipal and urban 49 7

City of Rivière-du-Loup 2018
City of Sainte-Amable 2018
City of Lévis
2012 2013 2018 2019
City of Brossard
2014 2018
City of Candiac
2012 2013 2016 2018
Mont-Tremblant 2018
Saint-Joseph's Oratory of Mount-Royal
2007 2017
City of Montreal
1992 1996 2010 2011 2012 2013 2013 2014 2014 2017
City of Saint-Bruno de Montarville
2012 2013 2015
City of Saint-Eustache 2015
City of Blainville 2014
City of Pointe-Claire 2014
City of Granby 2013
City of Boisbriand 2012
Parking lots of the Old-Port of Montreal 2006
City of Dollard-des-Ormeaux 2006
Pattison bike racks 2005
Astral, Montreal street display columns 2005
Palais-des-Congrès Montreal 2001
Mont-Tremblant Village 2000
City of Pierrefonds 2000
City of Saint-Hyacinthe 2000
Cleveland, USA 1999
City of Sainte-Thérèse 1999
Philadelphia, USA 1997
Interpretation panels of Montreal’s public artworks 1996
Montreal parking lots 1996
Quays of the Old-Port of Montreal 1995
Astral, Montreal mega display columns 1995
City of Marieville 1992
Old Quebec City 1986
City of Outremont 1984

Transport infrastructures 8+ 1

Montreal-Trudeau International Airport (continuous collaboration) 2001 - ... 2001 - ...
STM, Jolicoeur and Préfontaine stations 2016
STM (Société des Transports de Montreal) 2004
Vinci Park, parking lot 2004
RÉSO (Montreal's underground network) 2003
AMT (Agence Métropolitaine de Transport) 2001
CN, commuter trains 1996
Mirabel airport 1988

Health institutions 32 1

CIUSS de la Mauricie et du Centre du Québec 2018
Cité-de-la-Santé hospital in Laval
1979 2015 2016 2018
CSSS du Suroît, Hôpital de Valleyfield
2013 2018
CISSS des Deux-Montagnes 2018
CIUSS de Laval 2017
New CHU in Quebec City 2016
Verdun hospital 2016
Montfort hospital, Ottawa
2012 2015
Rivière-des-Prairies hospital 2013
Lakeshore General Hospital, Foundation 2013
Montreal Mental Health University Institute (Louis-H-Lafontaine) 2013
CSSS des Sources, Asbestos hospital 2013
Quebec Mental Health University Institute (IUSM Robert Giffard) 2012
Douglas Mental Health University Institute 2011
Brome-Missisquoi-Perkins hospital, Cowansville 2011
Saint-Eustache hospital 2011
CHUM and CR-CHUM, Montreal 2011
CSSS du Nord de Lanaudière, Joliette hospital 2011
CHU Sainte-Justine 2011
Montreal Jewish General Hospital 2010
Jewish Rehabilitation Hospital 2010
Enfant-Jésus hospital(CHAQ), Québec 2010
Saint-Sacrement hospital (CHAQ), Québec 2009
Charles-Lemoyne hospital, Longueuil 2009
Santa-Cabrini hospital 2007
Westmount Square Health Group 2006
Maisonneuve-Rosemont hospital 2005

Leisure and cultural establishments 17 3

Montreal Biodôme 2019
Centre Étienne-Desmarteaux 2018
Tremblant tourist complex 2017
Frédéric-Back park 2016
Tennis Canada 2016
Samuel de Champlain sports centre, Côte Saint-Luc 2012
● Côte Saint-Luc aquatic and community centre 2011
Cité des Arts du Cirque 2011
Alphonse-Desjardins stadium, Saint-Jean-Sur-Richelieu 2011
Musée National des Beaux-arts de Québec (MNBAQ) 2008
Montreal Science Centre 2008
RIO, Olympic park of Montreal 2005
Bibliothèque et archives nationales du Québec 2004
Palais des congrès de Montreal 2003
Montreal botanical gardens 1998
Musée d’art contemporain de Montreal (MAC) 1993
Place des Arts 1993
Centre des arts Saidye-Bronfman (cultural center) 1989
Musée de la civilisation de Québec 1989
Olympic Village of Montreal 1982

Educational institutions 28 3

Universities
École de technologie supérieure (ETS)
2008 2019
Université de Montreal
2012 2015 2016 2018
Cégep de Beauce-Appalaches 2018
Collège de Bois-de-Boulogne
2013 2016 2018
Université Laval de Québec 2015
Université de Sherbrooke
2010 2010 2011
Université Concordia 2009
École Polytechnique de Montreal 2006
Colleges
Cégep Gérald-Godin
2014 2016
Cégep de Trois-Rivières
2014 2016
Collège Édouard-Montpetit
2011 2015
École nationale d'aéronautique (ENA), St-Hubert 2014
Cégep Saint-Jean-Sur-Richelieu 2012
Institut en technique hôtelière du Québec (ITHQ) 2011
Collège Ahuntsic 2011
Collège Montmorency de Laval
1994 2011
Collège de Maisonneuve 2010
Cégep André-Laurendeau 1989
Collège International des Douanes 1985

Business real estate 28

BDC (Business Development Bank of Canada)
2011 2016
Place Ville-Marie 2014
Sun-Life building, Bentall-Kennedy 2013
Ogilvy Renault / Norton Rose 2012
1000 De la Gauchetière Street 2011
Cirque du Soleil (headquaters) 2011
Place Bonaventure 2009
Alcan Tinto Rio 2007
181 West Madison, Chicago, USA 2006
Michigan Plaza, Chicago, USA 2006
Gaz Métro 2005
IBM Bromont 2005
E-Commerce Place in Montreal 2005
Sandalwood, 410, St-Nicolas 2005
Richter / Alexis-Nihon Complex 2004
Tour de la bourse / Place Victoria 2003
500 West Madison, Chicago, USA 2002
CDP Capital Inc. 2001
Dominion Square Building 2000
The Gazette 2000
CGI Group 2000
Windsor Station 2000
Exhibition Center, Toronto 2000
Ontario Place, Toronto 2000
Galerie 2020 University 1995
Laurentian Group 1992
Banque of Montreal 1991

Commercial et industriel 22 4

HEXO 2019
Humaniti 2018
Pratt & Whitney Canada (Ottawa) 2018
Lassonde Industries Inc., Boisbriand factory
2013 2018
Mon Ortho sur le Plateau 2016
Place Viau, First Capital 2013 2014
Alexis-Nihon Complex 2013
Quartier Dix-30, Devimco, Brossard 2007 2013
Pratt & Whitney Canada (Longueuil) 2011
Pratt & Whitney Canada (Mirabel) 2011
Place du marché, Îles-des-soeurs, Sandalwood 2011
Bombardier Aerospace 2010
Proxim Group pharmacies, Boucherville 2006
Panier-Fraîcheur, Sherbrooke 2005
Port of Montreal 2004
DDR's open air shooting center, Cleveland, USA 2000
Place Laurier, Québec 1999
Archambault Musique, Montreal 1998
Montreal Eaton Centre 1996
Alimentation Couche-Tard, Laval 1995
Desjardins Complexe 1995
Guy-Favreau Complex 1994
Place Laval, Laval 1989

This list has been voluntarily shortened for clarity, as the total number of projects we've worked on is currently close to 800.

bélanger quickly gained our trust; we truly appreciated their collaboration and professionalism. They generously shared their expertise and their passion for wayfinding to all our team. We are pleased with the changes.

Yvan Landry, Pratt & Whitney Canada

It was a pleasure to work with bélanger.

Michelle LeDonne, Lakeshore General Hospital Foundation

We felt that bélanger was very attentive to what we had to say, and it was greatly appreciated.

Johanne Lajeunesse, Norton Rose

I had the pleasure of working with bélanger, who offered us an exceptional service despite the tight schedule that we gave them to develop the initial concept and stage of the project.

François Perron, Pratt & Whitney Canada